Edmunds Communications Group: Making It All Work

While many printers are still trying to climb out of the recession, combining the services of both companies gave Edmunds a firmer footing. That’s not to say that the company hasn’t felt its impact. Romani has noticed a fundamental shift in the way that his clients purchase printing.

"We are finding that print-centric customers are much more sophisticated in their overall buying habits," he says. "Clients have also become more selective in their mining of mailing lists. To make up for (lost) volume, we implemented a more aggressive sales effort and are focusing on products that are peripheral to print, such as promotional products, social media and data analytics."