Edmunds Communications Group: Making It All Work

Today, the company considers itself more than just an order taker. It has built a model where it has become more of an extension of its clients' marketing departments, teaching them about all of the new and emerging marketing tools that are available to them.

Promoting Its Services

Edmunds has embraced these new marketing methods to promote its own capabilities. For example, when a visitor enters the Edmunds Website, a Nomad will display on the top of the page—in this case, it is an image of Brian Romani delivering a welcome message.