Edmunds Communications Group: Making It All Work

Another method of self-promotion used is social media, such as Twitter, Facebook and LinkedIn. Edmunds also offers its clients tutorials on how to use social media to help strengthen their brands.

Since taking the helm of Edmunds in 2009, Romani has focused on expanding the company's Web-to-print and digital printing platforms. He foresees a large upside for Web-to-print as the market continues to evolve and mature, and reveals that the company has further plans to expand its Xerox digital platform.