EDSF, UNI Explore Color Preferences in Web Design

Key Findings:

o Overall, 33 percent of research participants preferred a white background on a Web page with black text.

o Twenty-seven percent of females surveyed prefer a white Web site background with black text, with 12 percent of women preferring blue hyper-links, compared to 40 percent of the males surveyed who prefer a white background with black text, with 26 percent preferring blue hyper-links.