EDSF, UNI Explore Color Preferences in Web Design

o An overwhelming majority of respondents found this color research beneficial in terms of designing marketing communications and bolstering the ongoing argument that there are certain expectations of the user’s experience on a Web site.

For a downloadable PDF of this report, visit www.edsf.org and click “Research and Publications” for the EDSF Industry Library. The report is listed under "EDSF White Papers."