EFI Achieves New Industry Standard Certification for VDP Workflow Interoperability

Among EFI’s customers benefiting from the Fiery, which offers the industry’s most open, powerful VDP workflow capability, is Honolulu-based Boomerang Hawaii. Combining the best of digital printing and personalization software, Boomerang Hawaii provides integrated, innovative solutions for direct marketing using web-to-print and print-to-web technologies. “Using the Fiery is like second nature to us, and EFI delivers the industry’s most advanced VDP and color features – invaluable as we create visually compelling personalized pieces,” said Boomerang Operations Director Jaison VanDenover, who is among the world’s 15 million Fiery users. Boomerang’s Fiery drive its Xerox iGen3™ Digital Production Press.