EFI Achieves New Industry Standard Certification for VDP Workflow Interoperability

“With EFI VDP technology, newly certified by PODi, our customers are able to add tremendous value to their service, with personalized, one-to-one marketing campaigns,” added Kathy Wilson, senior director of product marketing and strategy, EFI. “Their customers realize the increased response rates of these engaging campaigns and are willing to pay a premium for that impact. We’re constantly advancing our VDP offering to help our customers take advantage of this value-added capability that improves their competitiveness and profitability.”