EFI Achieves New Industry Standard Certification for VDP Workflow Interoperability

EFI’s work with PODi is an element of the company’s VDP Partner Program wherein EFI also collaborates with leading personalization software and hardware vendors to ensure the Fiery’s superior workflow. In addition to testing a wide variety of product combinations EFI ensures an open Fiery platform by supporting the Xerox® VIPP (Variable-data Intelligent PostScript Printware) and a host of legacy proprietary languages, in addition to the Fiery FreeForm™ VDP language and PPML industry standard. The Fiery server readily integrates into existing workflows and delivers consistency regardless of whether the job is VDP or non-VDP. The EFI Fiery platform also offers unparalleled color quality and production efficiency to enable customers to execute compelling personalized marketing programs.