EFI Achieves New Industry Standard Certification for VDP Workflow Interoperability

Additionally, because the Internet is an easy way for EFI customers to work with their customers on one-to-one marketing projects, VDP is incorporated into EFI’s web-to-print solutions, including Digital StoreFront™ and the PrinterSite® family of products. EFI is a reseller of technology from XMPie®, a standalone business unit of Xerox, as well as an OEM, integrating XMPie personalization technology directly into its line of web-to-print solutions to further help customers produce powerfully-personalized, visually-rich one-to-one communications. EFI’s web-to-print solutions integrate with EFI Fiery and Print MIS solutions, creating an efficient, profitable way for EFI customers to handle the increased business VDP makes possible.