EFI will demonstrate how customers are able to get the most out of their digital print production engine and their people with the next-generation EFI Fiery platform, which won the 2007 BERTL’s Best Award for Innovation. Renowned for its intuitive user experience, the new Fiery platform features powerful a unique Visual Workflow that optimizes productivity by providing job progress at-a-glance, and built in “how-to” guides to address a wide range of operator expertise. In the company’s booth and in partner booths, EFI will highlight Fiery innovation, including: the most open, powerful VDP workflow capability, including support of VDP languages Fiery FreeForm™, industry standard PPML, and a host of legacy proprietary languages, and collaborations with the leading VDP software vendors; full compliance with PDF-X3, a specification for reliable prepress data interchange that enables designers to provide digital content files that can be printed predictably and correctly by the service provider; support of the new color specification, Pantone Goe System; the Color Wizard Station (Fiery tools for graphic arts professionals); and Fiery connectivity with Rampage, which enables high-volume prepress production across diverse platesetters, proofing systems, and other output devices. EFI will also showcase the print service providers’ opportunity to benefit from both the low cost of long run lengths offered by offset printing and the flexibility of digital printing, and how the Fiery adds value.