EFI Sees Return on Graph Expo Investment

“EFI had its most impressive Graph Expo ever last week, with a packed booth, a record number of sales leads, a company best for the most sales on the show floor, and a good share of show awards,” said Frank Mallozzi, senior vice president, worldwide marketing and sales, EFI. “While we recognize that times are still tough, we spoke to hundreds of print service providers looking for new ways to energize their business and deliver value to their customers. At the show, the Must See ‘ems selection committee identified key ‘survival’ technologies, including Print MIS, Web-to-Print and digital production printing. We’re proud that the majority of our Must See ‘em awards are for solutions that address these critical areas. Workflow applications and color management also topped the survival list, which we showcased with powerful Fiery technology demonstrations.”