EFI Sees Return on Graph Expo Investment

FOSTER CITY, CA—Nov. 5, 2008—EFI (Nasdaq: EFII), the world leader in customer-focused digital printing innovation, had its most successful Graph Expo show to date, generating a record number of leads and winning three Must See ‘ems awards and three Worth-a-Look awards from the Executive Outlook Conference. This year’s booth was the company’s largest ever, even surpassing its drupa presence, enabling EFI to showcase its portfolio of solutions that are leading the industry's progression from analog to digital and increasing customers' automation efficiency, cost savings, and revenue stream opportunities.

“EFI had its most impressive Graph Expo ever last week, with a packed booth, a record number of sales leads, a company best for the most sales on the show floor, and a good share of show awards,” said Frank Mallozzi, senior vice president, worldwide marketing and sales, EFI. “While we recognize that times are still tough, we spoke to hundreds of print service providers looking for new ways to energize their business and deliver value to their customers. At the show, the Must See ‘ems selection committee identified key ‘survival’ technologies, including Print MIS, Web-to-Print and digital production printing. We’re proud that the majority of our Must See ‘em awards are for solutions that address these critical areas. Workflow applications and color management also topped the survival list, which we showcased with powerful Fiery technology demonstrations.”

In addition to the Must See ‘ems recognition, several EFI customers won PIXI (Printing Innovation with Xerox Imaging) awards for innovation and excellence in digital printing applications.

Must See ‘ems Recognition
A panel of 16 leading industry consultants and trade magazine editors award Must See ‘ems to the products and services representing the technology trends that will impact virtually all types of printers. More than 600 companies showed more than 5,000 products at Graph Expo '08, with 142 receiving nominations. Six EFI products were among those identified as the most compelling by the judges. These awards include “Worth-a-Look” designations, meaning the panel deems them especially important for niche markets and selected groups of printers, and “Encore Still Worth-a-Look,” recognizing products that received Must See ‘em awards last year and are still compelling. The winning products are:

Must See ‘ems:

EFI Pace – Management Information Systems
EFI Pace is a fully integrated, optimized solution offering end-to-end print shop and production management for mid-sized commercial and specialty printers. EFI Pace recently added JDF certification from PIA/GATF and integration to EFI Fiery®, EFI Digital StoreFront(TM), EFI Auto-Count® and EFI PrintFlow®.

EFI Monarch – Management Information Systems
EFI Monarch is a new, highly integrated management and production workflow solution that combines four field proven and innovative products into a single end-to-end workflow and management solution. The four are EFI Hagen(TM) OA’s Print MIS, EFI Prograph®, a powerful workflow and planning solution, PrintFlow dynamic scheduling for global optimization and Auto-Count® Direct Machine Interface (DMI®).

EFI Digital StoreFront v4.0 – Web-to-Print
Digital StoreFront is EFI’s web-to-print platform that provides an on-ramp for customers to connect with their preferred print service provider. The latest version has powerful new VDP features, super wide-format product options, enhanced integration, and new fulfillment features.

Worth-a-Look:

Jetrion 4000 Inkjet System – Presses - Production Color Digital
The Jetrion 4000 Series of UV inkjet printers offers narrow Web converters an affordable, full-color alternative to toner-based digital printers. Web converters can harness the advantages of lower running costs, superior production capabilities of Jetrion UV inks, enhanced image quality with grayscale printheads and flexibility of inkjet technology for applications such as labels, tags, forms and tickets.

VUTEk QS3200r – Presses – Wide Format
The VUTEk® QS3200r is a roll-to-roll UV-curing printer which combines High-Definition Print capability with high production speeds and extended media capabilities. This printer has a new heavy-duty media handling option, as well as a kit that enables double-sided printing, both designed to increase productivity.

Encore Still Worth-a-Look:

EFI Colorproof XF v3.0
EFI Colorproof XF turns inkjet and laser printers into powerful proofing and production devices, and version 3.0 improves upon the solution’s unrivalled combination of color quality, power, flexibility and ease of use.

About EFI
EFI (www.efi.com) is the world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital color print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 27 offices worldwide.