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Erik Cagle
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As the purported war over market share between print and digital media wages on, it is important to distinguish the down-and-dirty print jobs that are gravitating toward electronic versions, and meaningful printing.
Bank statements. Tax codes. Annual reports. Media guides. Telephone directories. Encyclopedias. Certainly the migration of these once ink-on-paper jobs to digital is a loss for printers, but let's be honest. No one will tie a ribbon around last year's Donnelley Directory and safely tuck it away in a cedar chest. It's utilitarian print, often time-sensitive information, necessary but forgettable.
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Erik Cagle
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