Werner Printing & Engraving: Printing What Matters

Building Brands

Another feather in the Werner cap is its consultative approach toward selling and cultivating clients. With brand identification such an important element of client marketing materials, and with M&A activity often changing the face of customer logos, it behooves Werner to establish a bond to effectively answer client rebranding needs. To that end, the firm has established Werner University, a program to help educate client staffs—some of which are smaller and younger—on the ins and outs of engraving and brand management.