The Sales Entrepreneur's thought process must involve and include the client's future, first and foremost. He/she must ask questions like, "Where are they going? What are their challenges and opportunities?"
Joe Cavey, owner of RPM Solutions Group in Baltimore, commented, "The difference between selling print today and selling print 20 years ago is that the customer expects you to understand their business." The good news is that Joe, like other Sales Entrepreneurs, does not need to know how to run his client's business.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.