He simply needs to know the questions to ask—questions that will allow him to determine which of RPM's diverse print solutions will help the customer achieve its goals. The business to focus on, then, is not your's, and it's not the shop down the street. It's that of your client's.
3) Think ahead in six-month intervals. To call the Sales Entrepreneur a visionary would be accurate. But, it's not necessary to see 10 years down the road. So, before you run out and buy a crystal ball, know that the future can be seen six months at a time.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.