You have a new playbook, and today's outcome is different than yesterday's. You are the quarterback, and the play-calling is in your hands. You step up to the line and do that middle-linebacker-pointy thing. You look left and then right.
Having considered more than just "How am I going to sell print today?" you stand with renewed confidence and lean in for the snap. With a shout, the ball is in your hands and something good is about to happen...
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.