"Hut one. Hike!" calls the QB and, again, you run the same play and achieve the same outcome. Trudging back to the huddle, you are stunned to hear the next play: "24 Blue. On four!"
"Hold on a second," you interject, as if football were democratic. "We've just run that play twice and now we are going to try it a third time? Don't you think doing the same thing over and over is going to lead to the same results?"
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.