Back in 1993 or so, there was a widely circulated quote made by the head of a major print provider that went something like this, "In 10 years, 70 percent of our sales will come from clients that we do not currently have, buying products that we do not currently offer." Quite a few seminar slides displayed that thought, but few heeded its wisdom. Most printers simply ran "24 Blue" again and again. And again.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.