Environmental Practices — Going Green Drives Sales

Pictorial ended up getting its way and, in 1997, became the first dual-certified printing company. The tracking and reporting required for ISO certification has given the company a leg up in going after other certifications, reports Gary Pawlaczyk, vice president of sales and marketing.

“The ISO standard is the foundation companies should build on,” he says. “When the auditors came out to conduct our FSC review, they asked about our other certifications. They went right to the materials we prepared for the ISO standards and said we already basically answered all of the things they needed to know.