Environmental Practices — Going Green Drives Sales

Along with its ISO and FSC certifications, Pictorial also has FSI chain-of-custody certification, is recognized as being carbon neutral through the Go Zero program of The Conservation Fund and has implemented the U.S. EPA Environmental Performance Track program. The company planted more than 5,000 trees in a southern New Jersey forest to offset the entire carbon footprint of its operations. It elected to get SFC and SFI certified in order to be able to offer clients a broader range of sustainably produced stocks, particularly coated papers.