Environmental Practices — Going Green Drives Sales

Paper is one of the major drivers of costs in printing, so by reducing the size of a piece or making another change it’s possible to get a cost and environmental benefit, Seitz says. “You’re not necessarily paying to achieve it (eco-friendly print), you’re actually saving to achieve it,” he adds.

Process improvement may be the main driver for L.P. Thebault’s efforts, but it doesn’t hurt that being environmentally responsible can have a marketing benefit. “It certainly is part of what makes us a very attractive supplier for clients to do business with,” Podmayersky maintains.