Environmental Practices — Going Green Drives Sales

There’s even been a term coined—green washing—to describe the act of taking steps to give the appearance of being earth-friendly without making substantive changes.

Even if all the negativity is spot on, there are two reasons why it doesn’t matter.

1.) In the pragmatic, some might say mercenary, view, there is an opportunity to be exploited for as long as it does last and the extent to which it spreads. An opportunity exists regardless of the motives and science behind it.