Environmental Practices — Going Green Drives Sales

There was no particular significance to the sequence of events, admits Kari Laudano, marketing coordinator. “In the printing industry, both paper and energy are used in excess,” she observes.

Art Litho’s story is similar in that its management team saw the potential to dramatically improve the company’s production processes and reduce waste by becoming more environmentally responsible. With paper being the main resource used by a printer, it’s a natural place to start.