Environmental Practices — Going Green Drives Sales

“It was not an either or choice between FSC certification and wind power. Both are extremely important,” Laudano notes. “The main difference is that becoming FSC required the commitment of Art Litho Printing Solutions and its vendors.”

What’s required to institute an environmental program depends on several factors, she says. The process is easier if a company has previously taken at least some initial steps, such as having a recycling program like Art Litho did, so there’s already employee buy-in.