Environmental Practices — Going Green Drives Sales

At Pictorial Offset in Carlstadt, NJ, its now systemic environmental program had a very personal beginning. In the mid 1980s, Donald Samuels—one of the printer’s three managing partners—saw a PBS program that showed a company’s maintenance staff dumping solvent out the back door.

“I thought to myself, ‘Gee, that could happen to us.’ As a result, we started getting very strict on what we were bringing into the plant and our maintenance practices,” relates Samuels.