Environmental Practices — Going Green Drives Sales

Pictorial’s efforts have been very much internally driven as it has logged a number of industry “firsts” in the environmental arena. Its approach is founded in the moral values of the company’s owners.

However, the process by which it realizes that vision was formalized in response to a customer demand. “IBM decided it wanted all of its suppliers to be ISO (International Organization for Standardization) certified,” Samuels reports.