Epson to Launch 'Print Your Legacy' Campaign in Conjunction with SureColor Availability

NEW YORK—October 22, 2015—Epson today announced it is shipping the new family of SureColor P-Series printers—the 24" SureColor P6000 and SureColor P7000 and 44" SureColor P8000 and SureColor P9000. Equipped with Epson's latest PrecisionCore TFP print head and newly-developed UltraChrome archival ink technology, the new SureColor P-Series printers are designed for professional photographic applications, including prints for exhibition and resale. Available now for purchase through authorized Epson Professional Imaging SureColor P-Series resellers, the Epson SureColor P-Series will be on display at PhotoPlus Expo, Oct. 22-24, 2015, at the Javits Center in New York City in Epson's booth, #707.

"I manage the printing needs for some of the world's most elite visual arts organizations, including individual fine art photographers who expect ultra-high-end output with exceptional color accuracy and immaculate image quality," said Mac Holbert, founder, The Image Collective and co-founder of Nash Editions, the world's first fine art digital printmaking studio. "The SureColor P-Series, and specifically the SC-P9000, simplifies the printing process, making it easier than ever for me to achieve that demanding level of quality quickly and efficiently. Paper loading is a dream with this machine, and when paired with the reformulated UltraChrome HDX ink set with dramatically increased black density and fantastic print longevity and permanence, the result is gorgeous output that will stand the test of time."

The 24" SureColor P7000 and 44" SureColor P9000 are worthy successors to the revered Epson Stylus Pro 900-Series and leverage a reformulated Epson UltraChrome HDX 10-color ink set to bring advanced printing solutions to photographers, fine art reproduction houses, and commercial and flexographic print shops.

The SureColor P6000 and 44" SureColor P8000 are designed for advanced amateur and professional photographers, graphic designers and commercial printers and leverage the Epson UltraChrome HD eight-color ink set.

Epson UltraChrome HD and HDX inks leverage next-generation Yellow pigment ink technology for up to twice the overall print permanence than previous generations(1), plus improved black density for prints with greater impact and optical clarity.

"The SureColor P-Series incorporate the latest in printing technology and we are very excited to begin shipping these new printers," said Mark Radogna, group manager, Professional Imaging, Epson America. "Available now through our authorized SureColor P-Series resellers, we're excited to see how the creative community utilizes these amazing new tools."

In conjunction with SureColor P-Series availability, Epson is also launching its "Print Your Legacy" marketing campaign, designed to be a striking reminder of the power of print. The multi-platform campaign utilizes Epson's relationship with some of the world's most renowned and iconic photographers—Jeremy Cowart, Gregory Crewdson, Lois Greenfield, Steve McCurry, Mark Seliger, Monica Stevenson, Tim Tadder, Amy Toensing, and Stephen Wilkes—and underscores the importance of the print through their words and images in the form of short videos. The video content will run across Epson's social media channels, including Instagram, and will be showcased at epson.com/printyourlegacy.

Support and Availability

The Epson SureColor P-Series is currently available through authorized Epson Professional Imaging resellers. The SureColor P-Series offer a standard Epson Preferred Limited Warranty, a one-year program that includes toll-free advanced telephone access Monday through Friday and usually next business-day on-site service in the unlikely event of any hardware failure. All P-Series printers are designed to work exclusively with Epson UltraChrome HD and HDX ink(2).

About Epson

Epson is a global technology leader dedicated to driving innovations and exceeding customer expectations in printing, visual communications, quality of life and manufacturing. Epson's lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies.

Led by the Japan-based Seiko Epson Corp., the Epson Group comprises nearly 70,000 employees in 94 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental burdens.

Epson America, based in Long Beach, California, is Epson's regional headquarters for the U.S., Canada, and Latin America.

(1) Preliminary data from ongoing tests indicate that, depending on the specific paper, WIR Display Permanence Ratings for black and white prints made with UltraChrome HD and HDX inks using Epson's "Advanced Black and White Print Mode" will likely exceed 400 years.

(2) Using Epson ink is important for reliable performance and high image quality. Epson offers voluntary recycling of spent ink cartridges.

*Participants in a product testing program received Epson product for their participation and use of their statements.

Source: Epson America.