Deserving a Fresh Start —Cagle

One buyer familiar with the ongoing saga, upon reading the report, put it in plain, simple terms when he said, “That is cruel! They are doing everything they can to kill (Quebecor World). How do you counter that with your current customers and prospects?”

Quebecor World has done a yeoman’s job of adding new jobs and extending existing pacts in the midst of the bankruptcy period. A few have been lost, or may go elsewhere, so what does it say to other print buyers when a stepbrother says it’s considering going elsewhere for practical reasons? If your parent company doesn’t have faith in you, why would another print buyer? The answer: The buyers are smarter than that and know where the true blame lies.