Old Friends, Days Treasured —Cagle

“This is because…because…because…,” she wrote, recounting her conversation with the counter man, “I’m sad.”

Lis Trouten’s letter is just a reminder that relationships still mean a lot in our business, regardless of whether the job is her 400-quantity run with an accordion fold or a two million hardcover run for a major publisher. If your facility went away, would someone light a candle or drop off a plate of Nutter Butters? Lis’ cookies were homemade—a nice personal touch—but, as packaged goodies go, Nutter Butters are without peer. As you embark on a successful 2007, strive to be Nutter worthy.