EskoWorld 2022 Makes Big Splash in Texas
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As the weather heated up in Texas, Esko made a big splash at the Gaylord Convention Center & Resort on Lake Grapevine in Texas. The event, which was held June 7 to 9, marked EskoWorld’s return to a live setting with more than 120 sessions, demonstrations, workshops, and more. A company statement noted that this is the first EskoWorld in a live setting since 2019, and hundreds of packaging and label converters, industry experts, and CPGs were registered for the event.
The 2022 keynote speech was delivered over lunch by Maimouna Diakhaby, Associate Partner at intelligence experts McKinsey. Melissa Plemen, Esko Sr. Director of Inside Sales and Marketing, opined that Diakhaby’s presentation would help set the tone for the event by examining key industry trends that McKinsey originally identified in 2019 but have further evolved during the pandemic.
Diakhaby detailed what McKinsey identified as the three core concerns — packaging material circularity, leakage into the environment, and greenhouse gas (GHG) emissions across the value chain. A deep dive into the GHG impact of substrates looked both at the direct GHG impact from production and end-of-life diposition, and indirect value change GHG impact from packaging-related concerns such as eco impact from packaging breakage and loss of product production.
Throughout the event, sustainability played a significant role as both brand and converter attendees reported mounting pressure to deliver more sustainable packaging options, not only for the eco benefits but for the cost savings from practices such as optimizing cube utilization when palleting.
As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.
Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.
Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.
