Esquire to Publish First-Ever Completely Interactive Print Magazine

Paul Morris, CEO of Netpage, adds, “Esquire is the perfect publication for us to launch our ground-breaking technology—because they consistently lead with innovation. We’re honored to be part of the future of Esquire, a great brand with a forward-thinking vision.”

Lexus is the first brand to take full advantage of the technology in the December issue with a two-page advertising spread for the 2013 Lexus LS F Sport. When scanned using the Netpage app, the ad comes to life—taillights from passing traffic move by, the scene animates, and the headlights of the LS F Sport turn on, shining brightly. The animation then seamlessly transitions into a 30-second Lexus video of the latest broadcast spot.