Esquire to Publish First-Ever Completely Interactive Print Magazine

Esquire has consistently been a leader in implementing technological change in the print arena. In October 2008, in celebration of the magazine's 75th anniversary, Esquire issued the first-ever limited-edition electronic-ink cover, proclaiming “The 21st Century Begins Now” as the words and images moved and changed. The December 2009 issue featured the use of Augmented Reality, which when held up to a computer’s webcam, triggered an interactive experience that brought several features within the magazine’s pages to life.