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Pricing Rules
All of these areas must be addressed before pricing is determined, says Cone, who notes that “printers often make the mistake of adjusting an estimate—up or down—based on too little information or inaccurate guesses by the salesperson.”
How a printer uses pricing as part of its overall competitive strategy is a key element in pricing decisions. Cone addresses a number of ways that printers should—and should not—use price.
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