ESTIMATING AND PRICING — RECOGNIZING THE DIFFERENCE

“Estimating is a science—a mathematical calculation based on the job specifications and the variables and parameters of the production process,” he says. “It’s a repeatable process, yielding the same—or close to the same—results each time.

“Pricing, on the other hand, is an art,” Cone continues. “Pricing is determined after the estimate is calculated and requires the use of judgment and balance.”