Evaluating the WAM!PLAN

Did you encounter any cultural difficulties in the merging of a U.S. team with a British-born corporation—any glitches along the way?

Driscoll laughs at this one. "Well, people in the UK like to write everything down and plan, plan, plan. They are very paper-intensive; whereas in the United States, we're more flexible. It's a different approach," he explains. "So, what happened at first was this meshing of approaches with them asking us, 'How can you get anything done when you don't plan anything?' and us asking them, 'How can you get anything done when you're always planning?' "