Number of Dscoop Attendees Up 30 Percent

In addition to the more than 150 educational sessions throughout the three-day event, the organization also launched the Marketing to Win Toolkit. The idea for the toolkit grew from the member base, which expressed the need for education and turnkey tools to help market their business.

Inspiration was a theme for the conference, which featured 12-time Olympic medalist Dara Torres, who shared her thoughts on perseverance and beating the odds. Hogshead, an author and marketing expert, shared her ideas on attracting customers by being fascinating.