Evolving into Drupa 2012 —Sherburne

While Drupa 2012 may not turn out to be the “extreme automation” Drupa, one thing is absolutely clear: We are not going to see a reversal of the demand for shorter runs, faster turnaround times and sophisticated services well beyond putting ink or toner on paper.

With that in mind, printing organizations of all sizes must be focusing on the efficiency of their operations. Without a productive, efficient manufacturing operation, and the administrative and customer-facing infrastructure to back it up, today’s printing operation is not likely to be in any position to fund anyone’s trip to Drupa 2012, let alone positioned for growth.