Evolving into Drupa 2012 —Sherburne

Eliminate Bottlenecks

More importantly, it is critical to keep in mind that automating a broken process may be worse than no automation at all. So what, then, should you be doing between now and 2012? Even if you have no planned capital expenditures, there is plenty to do. The exact steps will vary from business to business, depending upon the segment in which you play, the types of products you produce or would like to produce, and the needs of the customers you serve. There is one common thread, however, and that is a thorough analysis of your operation, including every aspect of a customer interaction from the time the client begins to think about a business communications project to the time when the files are deleted from your archive.