Excell Combats Economy, Market Shifts with Fujifilm Digital Print Solutions

“While these are large investments, in today’s climate this digital equipment will play a significant role in our strategy to meet the needs of the market,” Parrot explained. “If I’m going to stay in business, I better find some cool ways to print, and unique substrates to print on, to keep our customers interested. The digital devices are giving us this competitive advantage, keeping us relevant, and are also putting us on the cutting edge of the industry.”