Heidelberg Ramping Up for Debut of VLF Presses

But we are producing more in volume than the others did before us because we try to do things better. Therefore, I wouldn’t say we are late. I would say we arrived at the right time to meet the quality and productivity requirements for our customers today.

PI: Printers often like to stick with one manufacturer. You have a good shot at selling existing Heidelberg customers entering the VLF market for the first time. But how about those printers that have already invested in a couple of large-format KBAs or Rolands? How will Heidelberg approach these people?