Heidelberg Ramping Up for Debut of VLF Presses

SCHREIER: We appreciate loyal customers, whether they are loyal to us or to our competition. The question becomes: what kind of product will fulfill the requirements of the customer? When I talk to customers about their requirements, some of them say they need more capacity. Others just need a larger press format for work that cannot be produced on a 40˝ press. They think that our VLF presses might be an option for them. I believe the market demand for very-large-format presses will become a big business for Heidelberg.