Heidelberg Ramping Up for Debut of VLF Presses

PI: Do you see VLF press users as being mostly crossover shops—those doing both commercial and packaging work?

SCHREIER: No, it will be a mixture. Those who do commercial work generally don’t just run very-large-format presses. They also have 40˝ presses. For example, they may even have a 20˝ press outputting covers for a book and then printing the book itself on a very-large-format press. Commercial printers offer a variety of products to fulfill their customers’ needs.