Heidelberg Ramping Up for Debut of VLF Presses

Our scope is sheetfed printing, including prepress and postpress. We will cover this completely in even more sophisticated ways than the way we are doing it today.

PI: Aside from Heidelberg’s presence at Drupa, do you think there will be an overall theme that will prevail at next year’s event?

SCHREIER: As you know, the last Drupa was dedicated to JDF. There will be more JDF advancements at Drupa 2008, and I don’t think that will change. Many of our competitors will also be aware of us entering the VLF market. So it could be the very-large-format Drupa because, in the past, they didn’t display many very-large-format presses because it is expensive to bring in such a press. But us being there with a VLF press might encourage MAN Roland, KBA, Komori and Mitsubishi to come and say, ‘Hey, we are also there.’ Maybe this time Drupa will be remembered as the very-large-format or the high-productivity, high-quality Drupa.