Heidelberg Ramping Up for Debut of VLF Presses

We want to show these Chinese printers that they can start out with an entry-level product that produces good quality and then later order a bigger machine manufactured in Germany. This is also a good message for our employees in Germany. They completely support this approach—to us opening the door to smaller Chinese print shops. Those are the companies that will then come back and order bigger machines produced in Germany. That is our strategy. We don’t produce for exports; we produce for local needs.