Heidelberg Ramping Up for Debut of VLF Presses

PI: Why did Heidelberg wait until now to enter the VLF sheetfed press market? Why didn’t you do this years ago like some of your competitors, KBA and MAN Roland, for example?

SCHREIER: If you were to ask printers five years ago, ‘why aren’t you printing in a large format?’ in most of the cases the answers would be that they couldn’t print the same quality on a very-large-format press that they could achieve on a 40˝ press, for example. Since that time, though, the capabilities of computer-to-plate (CTP) have grown enormously. The manipulation you can do to a plate on a CTP device today compared to what you could do five years ago is completely different.