In keeping with its theme, "Where Technology Meets the Marketplace-Tomorrow's Trends in Technology - Today," this year's EXECUTIVE OUTLOOK will touch on a number of the biggest issues, trends and technology concerns that graphic communications professionals face today. Thus industry economist Dr. Joe Webb will offer a critical look at the economy in "GDP-Up, Down, or Sideways?" and spell out what the latest government and financial industry happenings mean to printers going forward. With the environment being another of the top concerns facing the nation today, PIA/GATF's environmental information manager Gary Jones will outline for printers how they can "Be Green-A Must Do Requirement." And Katherine O'Brien, veteran editor of American Printer and Print & Media Buyer magazines, will offer up her expertise on "The New Print Buyer/Seller Relationship."