Executive Outlook Conference Reveals Top 12 Technologies Most Critical to Printers' Survival

In the new era of print, the best application of yesterday's technologies is not enough to ensure profitable survival for the next few years. Profitable survival depends upon a complex mix of: the state of a still-recovering economy, changing customer requirements, the extent that electronic alternatives impinge on print, and the printer's ability to co-mingle print with e-alternatives in a multi-media environment. In a shrinking market for overall print volume, there will be print provider winners and losers. To be a winner, printers must be willing to invest and use new era technology. Printers who ignore the ramifications of these conditions are likely to fail unless they can compete in the limited low cost price competitive commodity print market by using up-to-date offset and/or digital technology to achieve a competitive edge.