Executive Outlook Conference Reveals Top 12 Technologies Most Critical to Printers' Survival

4. Unique Materials
To differentiate printers in the marketplace, creative use of unique materials and equipment and associated technologies to enhance the value and application of print. Included are technologies such as coating including digital dimensional coating, QR and similar systems, augmented reality, invisible printing, and security printing. Creative use of materials can differentiate printers in the marketplace. Included in this category are unusual die-cutting and folding to create a unique product.