Executive Outlook Conference Reveals Top 12 Technologies Most Critical to Printers' Survival

7. & 8. Digital Printing
Production digital color printing (toner or ink jet), the primary printing industry growth process. Although a variety of products are printed digitally, short (but getting longer) run work and direct mail containing at least a minimum of variable data are the leading applications. An understanding of direct marketing requirements and mailing capability are important ingredients for production digital printing success and are ranked in seventh place almost in parallel with production digital color printing.